Further proof that awesomeness is a key factor in virality, from a study on what kind of New York Times articles get shared by readers the most:
“People preferred e-mailing articles with positive rather than negative themes, and they liked to send long articles on intellectually challenging topics.
Perhaps most of all, readers wanted to share articles that inspired awe.”
omgzam.com, Online Media Gazette, Feb 2010
We find that when the social object (say, Dorm Life) and the folks interacting with that social object (say, the Dorm Life fans) are both awesome, the effect is an exponential increase in content-sharing.
Now that is good science.
[photo credit: cogdog]