ASM Blog

If I Can Dream Launch

Today we’re in the final preparations for tomorrow’s launch of If I Can Dream, the project we’ve been working on with Simon Fuller‘s 19 Entertainment for the last few months.

We’re doing some final testing of the interactive Twitter system, and are seeing and hearing members of the press in the house interviewing the artists.

The questions the artists are getting about what it’ll be like to live in front of live cameras 24 hours a day have the ring of questions you’d ask astronauts or deep-sea explorers on the eve of a voyage. The answers are appropriate for a small crew about to blast off into a region of unprecedented levels of contact with the audience:

not sure exactly what we’ll find there, but excited and hoping for the best. Here we go…

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