Digiday: social = success for Leap Year
Thursday, August 25th, 2011 Posted in branded entertainment, clients, facebook, Leap Year, Twitter, video | No Comments »Digiday's always-perceptive Mike Shields distills the formula for digital entertainment success in a story about the web series Leap Year, an ASM project: Work your social media channels consistently. Treat the show as a community cause. And get influential friends to ...
Episode 7 of Leap Year
Monday, July 18th, 2011 Posted in branded entertainment, clients, comedy, Leap Year, video | No Comments »We're really enjoying working on Leap Year with CJP Digital. Wilson CLeveland is a force of nature, and Hiscox, the sponsor, is pretty much the ideal client - very hands-off with the creative, very tech-savvy, just all-around awesome. Leap ...
ASM mentioned in Ad Age!
Tuesday, June 14th, 2011 Posted in branded entertainment, interactive, Leap Year, media coverage, video | No Comments »Ad Age graced ASM with a mention in a story about Hulu's upcoming programming slate. Ad Age singled out out Leap Year, which ASM is distributing on Hulu and supporting with multiplatform audience development, as an example of the kind ...
Fanatical to Power Audience Development for Leap Year
Tuesday, June 7th, 2011 Posted in branded entertainment, clients, comedy, Leap Year, media coverage, video | No Comments »Hiscox-Sponsored Series Made by Entrepreneurs, for Entrepreneurs We're thrilled to be bringing the Fanatical platform to bear on the new series Leap Year, launching today on Hulu and elsewhere, produced with CJP Digital Media and Happy Little Guillotine Films. The tightly-scripted ...
