Digiday: social = success for Leap Year
Thursday, August 25th, 2011 Posted in branded entertainment, clients, facebook, Leap Year, Twitter, video | No Comments »Digiday's always-perceptive Mike Shields distills the formula for digital entertainment success in a story about the web series Leap Year, an ASM project: Work your social media channels consistently. Treat the show as a community cause. And get influential friends to ...
Episode 7 of Leap Year
Monday, July 18th, 2011 Posted in branded entertainment, clients, comedy, Leap Year, video | No Comments »We're really enjoying working on Leap Year with CJP Digital. Wilson CLeveland is a force of nature, and Hiscox, the sponsor, is pretty much the ideal client - very hands-off with the creative, very tech-savvy, just all-around awesome. Leap ...
ASM mentioned in Ad Age!
Tuesday, June 14th, 2011 Posted in branded entertainment, interactive, Leap Year, media coverage, video | No Comments »Ad Age graced ASM with a mention in a story about Hulu's upcoming programming slate. Ad Age singled out out Leap Year, which ASM is distributing on Hulu and supporting with multiplatform audience development, as an example of the kind ...
Fanatical to Power Audience Development for Leap Year
Tuesday, June 7th, 2011 Posted in branded entertainment, clients, comedy, Leap Year, media coverage, video | No Comments »Hiscox-Sponsored Series Made by Entrepreneurs, for Entrepreneurs We're thrilled to be bringing the Fanatical platform to bear on the new series Leap Year, launching today on Hulu and elsewhere, produced with CJP Digital Media and Happy Little Guillotine Films. The tightly-scripted ...
Hey! It’s Fanatical
Thursday, March 24th, 2011 Posted in Alloy, Aol, clients, facebook, If I Can Dream, interactive, media coverage, technology, Twitter, video | No Comments »On Hey!, the multiplatform web news show, Attention Span CEO Josh McHugh talks about how ASM's Fanatical platform came to be. How Fanatical improves on Social CRM systems [caption id="attachment_663" align="alignleft" width="298" caption="Hey! with Dane Golden"][/caption]
Aol Engages Attention Span Media to Build Audience
Tuesday, February 15th, 2011 Posted in Aol, Aol Daybreak, clients, Electus, Twitter, video | No Comments »Initial focus on Aol Daybreak, a new series from Electus We're excited to announce that Aol has hired Attention Span Media to handle audience development and interaction on a new daily web show: Aol Daybreak, produced by Ben Silverman's Electus and created by ...
Trendy
Friday, March 19th, 2010 Posted in interactive, technology, Twitter, video | No Comments »For the second time in the first two weeks of If I Can Dream's young life, the term #iicdhouse was one of the 10 most-tweeted things in the world during one of the live interaction sessions Attention Span Media produces ...
If I Can Dream Launch
Monday, March 1st, 2010 Posted in current events, interactive, technology, video | No Comments »Today we're in the final preparations for tomorrow's launch of If I Can Dream, the project we've been working on with Simon Fuller's 19 Entertainment for the last few months. We're doing some final testing of the interactive Twitter system, and ...
Dorm Life inspires Facebook Craze. Can a web series spawn a new Holiday?
Tuesday, December 1st, 2009 Posted in awards, comedy, media coverage, video | No Comments »National Hug Your RA Day! Inspired by Dorm Life. We knew Dorm Life was popular. We knew Dorm Life was influential. But did we know it would start a push for a new national 'holiday'? Maybe. And it has - ...
ASM’s Lost Carl’s Jr. Whaaaaat?! Spots Up Now
Friday, August 14th, 2009 Posted in branded entertainment, video | No Comments »The long-awaited second installment of ASM's Whaaaaat?! branded entertainment series for Carl's Jr. is now up at http://www.youtube.com/carlsjr, including the first video in the series, "The Hunt." See if you can spot the cameo by ASM cofounders Peter White and Garrett ...
