Project: Jabra - Got Cellbow?
Branded Entertainment | OriginalAttention Span Media recently created and launched Jabra’s first ever video campaign. The goal was to bring awareness that mobile phone users don’t have to suffer from the inconvenience of or pain caused by continually holding their phone to the ear. In fact, cellbow is not just a catchy way to convince people to use Jabra hands-free bluetooth devices. It is also an actual clinical ailment with a medical term – cubital tunnel syndrome.
To help Jabra get the word out about cellbow, ASM created and produced these two videos which are available on YouTube and other video sites. To reach customers most likely in need of hands-free help, we helped create a “GotCellbow” microsite, where audiences can send a version of the video directly to friends’ mobile devices – via MMS – for a chance to win a Macbook Air, iPhones or Jabra devices. We brought in MMS platform Mogreet to handle this task.
As a global brand, Jabra needed to reach global audiences, so we created the videos in 8 different languages: English, Russian, Japanese, Italian, French, German and Chinese (traditional and simplified text).
More of Jabra - Got Cellbow?:
Check out these Behind the Scenes Production Photos
