Project: The Booth at the End
Distribution | Interaction Management | Social Gaming | Web Series
The series will give ASM a unique opportunity to combine its expertise in audience development for video entertainment and social gaming, with the release of The Deal, a Facebook-based game that puts players into the high-pressure quandaries experienced by The Booth At The End's characters, deciding whether to accept tasks assigned by Xander Berkeley's character, The Man.
Vuguru, launched in 2006 by Michael Eisner, is known for creating trailblazing, story-driven digital entertainment like Prom Queen, viewed more than 30 million times by fans in 30 countries worldwide, and for forging innovative multiplatform distribution deals with international partners like Rogers Media, Fox International Channels and Content Media Corp, as well as with U.S. partners like Hulu and AOL.
The Vuguru announcement follows yesterday's mention of ASM in an Ad Age article about Hulu's upcoming programming slate. Here's a link to that piece.
The series will give ASM a unique opportunity to combine its expertise in audience development for video entertainment and social gaming, with the release of The Deal, a Facebook-based game that puts players into the high-pressure quandaries experienced by The Booth At The End's characters, deciding whether to accept tasks assigned by Xander Berkeley's character, The Man.
Vuguru, launched in 2006 by Michael Eisner, is known for creating trailblazing, story-driven digital entertainment like Prom Queen, viewed more than 30 million times by fans in 30 countries worldwide, and for forging innovative multiplatform distribution deals with international partners like Rogers Media, Fox International Channels and Content Media Corp, as well as with U.S. partners like Hulu and AOL.
The Vuguru announcement follows yesterday's mention of ASM in an Ad Age article about Hulu's upcoming programming slate. Here's a link to that piece.
